Saturday, March 13, 2010

One Man's World is Another Man's Illusion


It's no secret that our goverments keep things from us and that advertising is meant to mislead us. This is just what we've come to expect and yet we continually fall for it all like sheep in a field.

This past Olympics (Vancouver 2010), I saw commercials from all the big name companies that sponsored the games couldn't help but wonder... what were they telling other people?

I am Canadian, so I watched the Canadian broadcast. In it, I saw commercials from Coke-A-Cola and McDonalds waving their Canadian flags and boasting "Let's show them who's game it is" (in reference to the hockey) and "they're in our house now"....  uhmm... neither of them are Canadian companies.

The very first commercial that aired immediately following Canada's gold medal hockey game was "now they know who's game it is" from Coke-A-Cola which made me wonder, what commercial did the US see?? Conversely, what would have aired if the US had won it? We'd probably see some "congrats on the silver" commercial while in the US, they'd see "It's our game now!" commercial or something like that.

We eat it up!! It's patriotism and pride and celebration and we love it! But, isn't it also treachery and treason that they go spouting the same pride and patriotism to the other guys at the same time??

The thing is, most of us aren't watching two different telecasts of the same thing from two different countries and so we'd never know. A part of us does, because as you read this you're thinking it makes perfect sense and even occurred to you. But an even bigger part pushes that aside and says "someone get me a Coke!"

It's because we're hearing what we want to hear. We're getting an emotional response from what they're feeding us and we take it because we want to take it. We're sheep. The advertisers are the shephards and they've just pulled the wool over our eyes and told us where to run.

Don't become a conspiracy theorist, but open your eyes. Question everything. See the world as it is and you'll be that much closer to taking charge rather than being a mindless follower.

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